How Vietnamese SMEs Can Go Global Through E-commerce

According to Young Liu, Country Director of Alibaba.com Vietnam, the program is designed with a clear roadmap, guiding businesses step by step in their export journey. The training covers eight stages, from market research, resource preparation, customer acquisition, contract negotiation, to logistics and customs procedures. Each online session lasts one hour and includes direct interaction with export experts.

Hoang Quang Phong, Vice Chairman of VCCI, emphasized that in a rapidly changing global trade environment, Vietnamese businesses must leverage technology and expand into new markets. Cross-border e-commerce, particularly B2B platforms, is one of the most effective ways to bring Vietnamese products to international buyers. VCCI pledged continued support to help SMEs strengthen global competitiveness.

Several Vietnamese companies have already proven the effectiveness of online exporting. Duy Phat, a metal furniture manufacturer, began selling on Alibaba.com in December 2023. By using data analytics tools and the platform’s order protection service, within four months the company secured a USD 30,000 order from a US buyer and attracted over 80 new customers from Europe and the Americas. The company is now expanding its online storefronts to diversify product offerings and boost exports.

In the B2C space, Erosska, a footwear brand founded by young entrepreneurs, found success through Shopee’s global selling program. Its products have reached Malaysia, Singapore, the Philippines, and Thailand. In June 2025, Shopee launched a full-control export program, enabling brands to directly manage inventory, pricing, and customer strategies in each country. Within just two months, Erosska’s revenue in Malaysia increased by 10%.

These cases show that with the right digital platforms and support, Vietnamese businesses can quickly and cost-effectively access international markets and enhance their global competitiveness.